Contact us

Contact Us

Global Team

Joelle Farrell
VP of Sales (Global)
Joelle leads our Sales globally.She has been in the industry since 1994 in all aspects of the labeling and packaging business. Joelle brings her expertise of the service Brands and Retailers expect from a Global company.
"The best part of my job is assisting to grow an idea into Brand recognition from start to finish."
Bob Reus
VP of IT (Global)
Bob has 25plus years experience developing IT solutions for prominent brands and retailers.IT strategy development is key to support partnering with brands and retailers.(Has worked for Checkpoint、Avery Dennison and SML)
"Based on team work - always driving IT to the next level in order to guarantee successful business support!"
Philip Calderbank
RFID Consultant (Global)

Having been involved with RFID since 1994, Philip is considered to be a pioneer in the technology and its various applications. He was one of the first people to propose the use of RFID for tracking textile apparel garments in retail stores and accross logisistics operations.
Philip has held senior roles at Tyco (Sensormatic), Avery Dennison, Impinje, Invengo and the SML Group. While in these positions he has worked extensively in China, Hong Kong, Europe and the USA.

Laura Morrissey
Sales Manager (USA)
Laura comes to BSN wih over 20 years experience in the garment industry. Her background is primarily in the hanger industry. Laura brings several industry ties and looks forward to growing BSN.
"Keep moving because the industry is constantly changing."
Joe Truglio
Director of Sales (USA)
Joe has been in the wholesale footwear business for over 25 years. Joe has secured relationships with prominent retailers and prominent brands, providing excellent service and integrity to both customers and the company.
“Looking forward to building a strong business in the USA for BSN “
Cheyney Butler
Director of RFID Sales (Global)

Cheyney joined the Apparel and Footwear Branding Industry in 1998. Cheyney has secured and managed top retail accounts around the globe. Through her strong desire to win, and commitment to best in class customer service she has built long term trusted partnerships with her customers and teams.

“I believe superior customer service is THE single most critical piece to the success of any business”

Marcos A. Jiménez Cortes
South EU Sales Director
Marcos is textile process engineer in what he worked for 25 years and he is a weaver. With more than 14 years experience working in labeling and packaging for prominent brands and retailers. He has extended experience in RFID solutions and in business relationships with top brands.
"Work together, like a family, always keeping in mind how to improve our prestige in the market, in order to reach bigger goals."
Holger Kohlwey
Sales Director Central Europe
Holger has been working in sales, mainly at Checkpoint Systems, for over 25 years/ His core competence is the sale of all kind of labels with variable data. RFID labels, source tagging, and of course the fashion and shoe retailer.
"Just give us a call, we at BSN have the solution."
Mike Longo
Vice President Sales / Managing Director (Asia)
Mike is responsible for managing brand relationships and sales efforts through-out Asia. Mike is active over 30 years in the footwear, apparel and accessories industries. Mike has held key senior Sales and Product Marketing positions with brands including Reebok and Fila. Extensive experience in Sales, Product Marketing and Merchandising Strategy accross multiple industries.
“Our goal at BSN is do it once and do it right.”
Janet So
Sales Director Hong Kong

Janet has been in the industry since 2004 in all aspects of the labelling and packaging business, providing excellent service and profession advise to secured relationships with Apparel brands and retailers.




"We will be the most valued business partner of all your customers."

Local Contact

Contacts North of America

Joelle Farrell| Vice President Sales(Global)

Philip Calderbank| RFID Consultant (Global)

Contacts Europe

Marcos Jimenez C| Director of Sales (EU)
Holger Kohlwey| Sales Director Central Europe


Contacts Asia and Pacific

Guang Zhou Headquarters Baoshen Science & Applied Technologies Co.,Ltd
Address:68#,Xiaotang South Road,Jianggao TownBaiyun District,Guangzhou City,Guangdong Province,China

Jacky Xiang| Director of Development

Tel: +86 139 2216 3669
Office: +86 20 3620 1735
Fax: +86 20 3620 1962 3620

Daniel Zeng| Development Manager

Tel:+86 139 2212 8669
Office: +86 20 3634 3998
Fax: +86 20 3620 1962 3620 1782
Hong Kong BSN (HK) Limited
Address: Rm 903 ,Enterprise Square Two,No.3 Sheung Yut Road,Kowloon Bay,HongKong.

Janet So| Sales Director

Cell phone:+852 6830 8999
Tel:+852 2811 9820
Fax:+852 2811 2080
Asia & Pacific SOUTH VIETNAM BDT Vietnam Printing Co., Ltd
Address:Lot 3, Road No.15,Tan Duc Industrial Park,Huu Thanh Commune,Duc Hoa District,Long An Province,Vietnam

Nick Miao| General Manager (Vietnam)

Tel: +84 783880888
Office: +84 272 3900989

Mike Longo |Vice President Sales - Managing Director in Asia

Cell phone: +86 138 2618 2888(CN) / +852 5120 6642(HK)

Sandy Liu| Development Supervisor (South Vietnam)
Tel: +84 933 267 369
Office:+84 272 3900 866
Fax:+84 72 3900989
NORTH VIETNAM BAOSHEN Vietnam Printing Co., Ltd
Address: Lot D3-2,Trang Due industrial Park An Duong District,Hai Phong City,Vietnam

Nick Miao| General Manager (Vietnam)

Tel: +84 783880888
Office: +84 31 3929 868

Lucy Jiang| Development Supervisor (North Vietnam)

Tel: +84 933 267 369
Office: +84 031 3929 918
Fax: +84 31 3929 868