BSN Launches its RFID iTheft Smart Exit Alarms for Retail Loss Prevention

They said it could not be done.

Using standard RFID tags and labels to trigger store exit alarms has long been the holy grail for retail Loss Prevention departments, but RFID has always been thought of as second best when compared to Electronic Article Surveillance (EAS). However, while highly successful in its heyday, today’s thieves have come to treat EAS alarm gates with contempt. Even worse, there are so many false alarms that customers and store employees no longer take any notice when the buzzer sounds.

With retail theft growing and now amounting to a multi $ billion-dollar loss, the 1960s EAS technology is no longer viewed as a valuable theft deterrent, and with tags costing as much as 2 cents each, the return on investment for EAS alarms is coming into question. In the past, the consensus was that RFID is not robust enough to trigger alarms across a busy store exit. BSN’s iTheft now meets that challenge.

By using unique features, contained in the Impinj M700 chipset, linked to BSN’s Trysor® cloud-based software, the iTheft solution can trigger alarms at a similar rate to EAS. In addition to triggering the alarm, iTheft takes advantage of RFID technology and can provide reports on the identity of the items being stolen. These stolen items can then be automatically deducted from a stock inventory list, ensuring that the store’s stock on-hand is accurate and that the missing items can be re-plenished.

“The greatest benefit of iTheft is the increased ROI in a retail RFID system, and this should lead to RFID being introduced to a greater set of product categories” said Philip Calderbank, BSN’s RFID Consultant. “BSN RFID tags that are already used in other apparel & footwear applications, such as item visibility in the store, or supply chain, can now be used for Loss Prevention. There is no additional cost of the RFID tag, and so the savings against a store’s existing EAS tag cost can be as high as 100%.”

Contact:

Joelle Power

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